The Google Search- How it Works

I wanted to submit a minor project in my college so I searched on Google and saw the circuittoday results on top. This made me question myself that how circuittoday was on the top of the results. Are more people searching for this link than other website? Did they recently update their website or something? Then I thought why not Google to get the answers surf.

          
Most of us take it for granted that results on Google are all valid even without cross checking them. But is that so? Are all the results true? If you own your own business or work chances are that you may want to know how all this works. So, let us take a look behind the curtains.

From the Beginning:

Google search was created in 1997 by Larry Page and Sergey Brin and today it performs more than three billion searches daily. These searches are done across trillions of web pages that Google reports to be around 95petabytes in size approximately.

According to Google they use special software known as Googlebot running on a large number of computers to crawl the web. It starts from the last status that it crawled and looks for new sites, updated current sites and invalid links. Google don’t accept money to favour one page over the other by crawling it more often. Now that the pages have been crawled the crawlers report the pages that they have visited and thus the 95petabyte index is updated. Google search doesn’t just visits the pages and shows result but there are several other factors that are kept in mind before showing relevant results in search. Some of the factors are known while others are kept confidential as unfair means may be tried to unfairly rig the system.

Some of the known factors are:-

• Type of content (Relevancy of Data)
• Quality of content
• Freshness of the content
• Authenticity of the site
• Name and address of the website
• Social media promotions
• Number of link points to a particular web page
• Value of those links.

The last two processes involve an important process known as “Pagerank”. These rates the web pages based on a score. Sites are assigned these scores based on where their links come from i.e. which authority, traffic, authenticity and well established pages. The sites with higher page ranks are presented in the search results list at a higher region.

Click here to see something awesome that you'd love about Google Search.

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Optimize Your Website for Search Engines - SEO

In this Web Era, everyone who owns a website wants to see himself on the first page of the Google search results. How is this done? Search Engine Optimization is responsible for showing your links or websites on the first page.

What is Search Engine Optimization (SEO)?
SEO is the process of affecting the visibility of a website or a webpage in the organic (unpaid) search results of a search engine. In simple words, the earlier and more frequently site appearing in the search results will have more visitors from the Search Engine Users. SEO targets different kind of searches. Example:- video search, music search, image search etc.

How to Optimize Your Website for Search Engine?
Here are 6 tips that can help you optimize your web appearances for a search engine-

Tip 1. Spend Time Creating Quality Articles
Search the market well and pick topics which people take interest in. Think as a reader and develop the content readers want. You should create quality pieces that are useful and engaging readers. Search Engines will recognize your efforts. If you post quality content your readers will share the content and this will bring traffic to your websites. Write content which people like to share on social networking sites like Facebook, Google+, and Twitter.

Tip 2. Try to get Links to your Pages from other Websites
Even if you are new to the Web World you can try to get links to your pages from other websites. Do not do this as give and take processes i.e. do not share their links from your websites but instead you can write particular articles on them as a client.

Tip 3. Word Count
Try to maintain a ratio of around 250-700 words per article or per page. Though it is mostly seen that readers online don’t actually read but according to Search Engine posting these many words means you add more details on the topic.

Tip 4. Beware of Duplicate Content
Do not paste copied content. Research and create unique content. You can also opt for sites like www.siteliner.com which keeps an eye on duplicate content.

Tip 5. Image Attributes
Always complete all image attributes like title, caption, alternate text etc. Only then search engine will deal with the images.

Tip 6. Page Formats

Use proper page formats. Complete the complete page setup like header, navigation bars, title tags and page contents etc.

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Free Online Course On - Understanding Media by Understanding Google

Have you heard about Coursera?

Coursera is an education company that partners with the top universities and organizations in the world to offer courses online for anyone to take, for free.

Coursera has introduced a new course on named - "Understanding Media by Understanding Google"

It is a six week long course starting from September 16th 2013.

Few people who “just Google it” to find an answer to their every question understand just what the company does (and why). Through this course, you'll join the minority that really gets it.

Also, Students who successfully complete the class will receive a Statement of Accomplishment signed by the instructor.

For syllabus, format and more details about this course click here or visit the following link-

www.coursera.org/course/googlemedia

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